The Unapologetic Cap
Unapologetic. Undiluted. Unmissable.
A minimal piece with maximum intent.
The Unapologetic Cap is for people who won’t shrink, soften, or quiet themselves to stay palatable.
A straightforward silhouette with a message that hits harder than volume ever could.
Wear it with your head high.
You’re not here to apologise.
WHY THIS EXISTS
Because some messages don’t need to be loud — they just need to be true.
The lightning bolt is sharp, deliberate, and unmistakable: a symbol of identity that refuses to be edited down.
This cap is emotional armour for the ones who move differently, think sharply, and show up as themselves — without permission.
FIT & FEEL
- Classic curved brim
- Low-profile unisex fit
- Adjustable strap for all sizes
- Lightweight and breathable
- Embroidered lightning bolt design (crisp + clean)
FABRIC AND CARE
- 100% cotton
- Cold gentle wash or spot clean
- Air dry only
- Do not iron embroidery
SHIPPING & PRODUCTION
- Print-on-demand through our global fulfilment partners.
- Production time: 2–5 business days
- AU shipping: 7–15 business days
- Tracking included (International timelines vary.)
PURPOSE OVER EXCESS
No bulk stock, no waste — every cap is made only when ordered
Size Guide (cm)
Adjustable metal buckle for custom fit.
Suitable for head sizes 54–62 cm.
Return policy
If your item arrives damaged, misprinted, or flawed, we’ll replace it. We do not accept change-of-mind returns. Full details in our Refund Policy.
Shipping
- Made to order.
- Full details in our Shipping Policy.